HAGGLING AND NEGOTIATION.
I THINK SELLING IS 70% REPETITIVE. AND SELLERS PUT LOT OF EFFORTS IN THIS REPETITIVE PROCESS . SO OUR TIME IN CREATIVITY IS LOST. TIME IS MORE VALUABLE THAN ANY PRODUCT YOU SELL. EVEN THE RICHEST PERSON IN THE WORLD CANNOT PURCHASE THE TIME. AND WE ALL WILL FALL IN TO THAT TIME AND LEAVE THIS PLANET EARTH . SO THE TIME IS THE MOST POWERFUL WEAPON IN SALES, DONT WASTE YOUR TIME IN REPETITIVE. BE CREATIVE. BE UNIQUE. DONT WASTE YOUR TIME IN HAGGLING. NEGOTIATION IS ACCEPTED.
ALL BUYERS WORLD WIDE,.TRY TO GET BEST VALUE FOR MONEY. HENCE THEY START BY ATTEMPTING TO NEGOTIATE. BUT DON’T ALLOW HAGGLING.
NEGOTIATION IS TRYING TO ARRIVE AT A WIN TO WIN SITUATION WHICH COMES DOWN TO FINDING A PLACE FOR BUYER AND SELLER BELIEVE THAT THEY ARE GETTING GOOD VALUE FOR MONEY WHERE AS HAGGLING ENDS UP DISSATISFIED. THIS IS LOSE-LOSE APPROACH. THE RELATIONSHIP WILL BE LIKE A WANING MOON.
LET US SEE WHAT HAGGLING IS….
BUYER TALKS TO SELLER : WE ARE BIG IMPORTERS. WE BUY 100 CONTAINERS OF THIS PRODUCT FROM INDIA WHAT IS YOUR PRICE ?
SELLER: SIR ONLY USD 3 PER UNIT.
BUYER : THAT IS YOUR PRICE? GIVE ME BETTER PRICE.
SELLER : USD 2.90
BUYER: GIVE ME BETTER PRICE.
SELLER : USD 2.75
BUYER : NO. GIVE ME YOUR BEST PRICE. WE BUY HUNDRED’S OF CONTAINERS EVERY YEAR FROM INDIA.
SELLER : USD 2.50
BUYER : THIS IS TOO MUCH. I AM SERIOUS ABOUT BUYING., GIVE ME YOUR BEST PRICE.
SELLER : USD 2.45
BUYER : OTHER SELLER OFFERED ME USD 2.40. YOU HAVE TO MATCH THIS. SO I CAN BUY REPEAT CONTAINERS FROM YOU EVERY MONTH.
SELLER : I CANNOT COME DOWN ANY MORE SIR.,
BUYER : NO I CANNOT ACCEPT. BUYER NOT REPLYING . HE IS GOING AWAY.
SELLER : SIR COME BACK. ANTICIPATING YOUR FUTURE BULK ORDERS, I CAN GIVE YOU USD 2.40.
BUYER : I AM CONFIRMING ORDER FOR USD 2.35 NOW AS THIS IS THE FIRST CONTAINER ORDER. AFTER WARDS I WILL BUY BALANCE CONTAINERS FROM YOU.
THIS IS CALLED HAGGLING . THIS IS NOT NEGOTIATION AND SELLING. THE SELLER KNOWS THAT HAGGLING IS A WAY OF LIFE AND THE BUYER KNOWS THAT IF HE DOESN’T HAGGLE, HE WILL BE CHEATED., BOTH LOOK TO OUTSMART EACH OTHER. THE BUYER THINKS HE COULD HAVE GOT IT FOR EVEN MORE LESS PRICE AND SELLER FELT HE SOLD IT FOR TOO LITTLE.
IF THE WAY OF DOING BUSINESS IS THE SAME AS IN THE EXAMPLE ABOVE, YOU WILL KEEP LOOKING FOR NEXT VICTIM AND THE BUYER WILL KEEP FOR NEW SOURCES. NO LASTING RELATIONSHIP WILL BE DEVELOPED.
SO SELLER SHOULD ALWAYS ACCEPT NEGOTIATION. IF BUYER TRY TO DO HAGGLING AND BARGAINING, IT IS NOT GOING TO HELP BOTH OF THEM.
THIS IS APPLICABLE TO NEW JOB ASPIRANTS DURING INTERVIEW WITH PROSPECTIVE EMPLOYERS. BE UNIQUE IN YOUR STYLE. NO BODY CAN COPY YOU.!!!
SO I HAVE EXPLAINED WHY HAGGLING IS NOT BENEFICIAL TO THE SELLER.AND BUYER. FINAL CHOICE IS LEFT TO YOU!