When you sleep, you’re unaware of whether it’s under the moon or in a 7 star suit. Your prefrontal cortex rests ; only your subconscious remain active and it doesn’t care where you sleep.
BRAND SURVIVAL BEYOND BASICS SBA STRATEGY
Your brand become irreplaceable not by what it offers but by how it connects through value,impact and consistency across borders
MAKE YOUR BRAND IRREPLACEABLE
Make your brand irreplaceable not just by price or quality.They are bare minimum
SHARE YOUR BRAND WITH THE WORLD
If you don’t tell the world who you are, world won’t know why it needs you.
MAKE YOURSELF RARE
Your uniqueness lies in how irreplaceable your product-service-or-you-are. And not on the abundance of benefits you offer!
DONOT SELL YOURSELF SHORT
PROTECT YOUR VALUE
