


GIVING VALUE TO OTHERS
MARKETING AND SALES

DON’T BE CHEAP BUT BE DEAR

ART OF SALESMANSHIP

WHY MARKETING ON PROCESS ORIENTED OVER RESULT ORIENTED MATTERS

NEVER BE ANGRY IN THE BATTLE. BUT BE CAREFUL AND STRATEGIC

STOP SELLING A PRODUCT LIKE A COMMODITY

I WILL DO MY BEST IS THE WORST LEVEL OF COMMITMENT
