EVEN THE TOP MBA’s IN THE WORLD CANNOT SELL TO 100 PERCENT. THE WORST ONE MIGHT SELL 1 PERCENT BY DEFAULT
BLOGGING IS ALSO A SELLING ESPECIALLY WHEN IT IS MONETIZED.( TO KEEP ADS COMING IN – OR GOOGLE WILL STOP ADS COMING IN WITH OUT ANY NOTIFICATION TO THE PUBLISHER), YOU WOULD HAVE TO MAKE ABOUT 100 BLOG POST ( FOR TANGIBLE OR INTANGIBLE PRODUCTS) PER MONTH IN ORDER TO ATTRACT 30 DECISION MAKERS. IF I SPOKE TO 30 PEOPLE, I WOULD END UP WITH 8 APPOINTMENTS TO SEE THE CUSTOMER FACE TO FACE TO WHOM I COULD MAKE PRESENTATIONS. FROM THIS 8 APPOINTMENTS 2 MIGHT GET CANCELLED LAST MINUTE AND I WOULD END UP MAKING 6 PRESENTATIONS. IF I MADE 6 PRESENTATIONS AND IF I WAS AN INEFFECTIVE SALES PERSON I MIGHT SELL ONE. IF I WAS AN AVERAGE I WOULD SELL 2. IF I WAS GOOD I WOULD SELL 3. IF EXCELLENT I WOULD SELL 5 . THE OBJECTIVE OF THE GOOD SALES PERSON IS TO RAISE AVERAGE FROM GOOD TO EXCELLENT. HOW YOU SELL IS YOUR BRANDING. AND IT IS UNIQUE ( DON’T GET CONFUSED WITH CORPORATE BRAND WHICH IS OBJECTIVE SELLING)
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