You cannot underestimate people’s ability to spot a soulless bureaucratic tactic a million miles away. It’s a big reason why so many companies that have dipped a toe in social media waters have failed miserably.
SELLING IS A REJECTION BUSINESS.
BLOGGING IS ALSO A SELLING. YOU WOULD HAVE TO MAKE ABOUT 100 BLOG POST ( FOR TANGIBLE OR INTANGIBLE PRODUCTS) PER MONTH IN ORDER TO ATTRACT 30 DECISION MAKERS. IF I SPOKE TO 30 PEOPLE, I WOULD END UP WITH 8 APPOINTMENTS
MARKETING/MEDICAL MARKETING
I will give you another example.. ” What is the chief important factor in the value of the book ? Publisher or the Author. My answer : More important is the author who wrote it. You have to sell yourself