Happiness formula as per Sligment’s positive pyschology. H= P+E+M ( Pleasure+ Engagement+ Meaning) H= Happiness ( “Ananda” Upanishad equivalent) P= Pleasure ( ” Kama” Upanishad equivalent) E= Engagement ( ” Artha” Upanishad equivalent) M= Meaning (“Dharma” Upanishad equivalent) (* Psychology…
HAPPY MARKETING
Happiness is a hot topic these days. Happiness is a choice. Happiness is an emotion and Happiness is important in Marketing.Happy Marketing is a marketing strategy-Joy marketing strategy. The reason we buy products or services is that we want to satisfy our needs and ultimately enhance our happiness.