In Psychology, the intent is to shift from negative to positive. But in Upanishad, we go to higher level. The intent is to go beyond positive and negative.
Your aim should be to sell happiness to the customer-You should be like selling Dopamine. Remember you can’t sell happiness directly, but you can develop strategies to help customer cultivate happiness from within.
Skill is objective, will on the other hand is subjective
The tendency to perceive price difference between the products is not just depending on the amount of money spend or saved, but also depends on the amount of money spend or saved relative to the price of the purchase.
It is a technique for predicting consumer behavior such as buying behavior and sales ( hard KPIs)-Key Performance indicators