Marketing is akin to Human Blood. Blood can’t be created in a Lab. It is generated in body by birth. Marketing can’t be created in lab. It is swayed by Maya or illusion which is its birth.

One’s measuring angle decides his/her interest in a product and creates a value to a customer. The measuring angle is not universal or constant. It is Maya. It changes from time to time. Just like Birth, Life and Death, every product has its own birth, life and death. Its value is not permanent or universal. When value changes, the things you already possess also no longer will give you happiness and you move away from that product and you need a new product to give you the same happiness. Marketing strategy changes time to time. It is like Push and Pull.

Sometimes we have to push ourselves and sometimes we have to pull ourselves just like automobile needs both the accelerator and the break. Marketing is Push and Pull.

Do your Marketing activity objectively with Discipline whether we like it or not. Life is also push and pull.

Om Namo Bhagavathe vasudevaya* Namo Buddhaya* Brahma Shakthi Satyam Jagath Satyam* Namo Namo Guru Swami Vivekananda* Om Krito smara Kritam Smara krito Smara kritam Smara

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