MARKETING & BHAGAVAD GITA

UMESHKUMAR.U MARKETING No Comments

This blog post relies heavily on my recent experience. We booked a ticket to visit an Expo two days ago. In spite of reminders but we are yet to receive the IGST invoice from the Expo Team. But the expo marketing team were really enthusiastic before the sales.

Presently marketing professionals are motivated to ensure to sell the “product” at any cost and with this emphasis-only “product” and not on “person” and “process” and marketing professional lost the professional ethics/morality

As we always say that “Everything is fair in game and war” and marketing people follow this.

Unlike modern management practices, Shrimad Bhagavad Gita emphasizes upon commitment to work. Bhagvad Gita says, we are kept from our goal not by obstacles but by a clear path to a lesser goal. As a Marketing professional or entrepreneur one might be distracted sometimes to take the easier path but Bhagvad Gita reminds us to be committed to our work and aim for higher path/goal.

When the marketers are marketing a product by keeping ethics or morality in mind, he is not just generating interest of the customer in the product/service but also developing strong bonding and building strong brand and creating value.

Marketing ethics/morality is the philosophical evaluation of the process of marketing from the angle of morality. It deals with ethical/moral principles hidden behind the rules /regulation and different from legality. (lawful behaviour does not mean an ethical behaviour, but all ethical decisions are lawful)

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